---
title: "Alere HIV for Alere - Abbott"
description: "Learn how Enso's multi-faceted communications strategy elevated Alere's profile in the global HIV diagnostics arena. By producing documentary films and short webisodes featuring key opinion leaders, Enso engaged a worldwide audience from healthcare professionals to government ministries."
url: https://www.enso.com.au/project/alerehiv
site: "Enso Studios"
modified: 2026-09-29
---

# Alere HIV

> Promoting the positive impact of innovative HIV diagnostics in developing countries

Client: Alere - Abbott  
Capabilities: [Video Production & Animation](https://www.enso.com.au/video-production-animation), [Brand & Communication Design](https://www.enso.com.au/brand-communication-design), [Interactive Sales Engagement Tools](https://www.enso.com.au/interactive-sales-and-engagement-tools), [Web Development and Content](https://www.enso.com.au/web-development-and-content)  
Services: Patient and KOL stories, Communication strategy, Brand identity, Healthcare advertising, Marketing collateral, Medical animation, Digital detail aids, Healthcare email marketing, Conference and exhibition displays

Alere now part of Abbott, a global leader in point of care HIV diagnostics, engaged Enso to assist in developing and implementing a brand new online communications strategy for their portfolio of HIV and comorbidity diagnostic products. The strategy is designed to engage a diverse global audience of healthcare professionals, government ministries, NGOs and healthcare program funders.

As part of the content strategy, Enso produced feature documentary films telling the story of Alere’s transformative technologies and the impact they have on patient care and healthcare systems. An ongoing series of shorter webisodes featuring stories from industry KOLs forms part of the ongoing engagement strategy.