---
title: "Chrome is The New Cool for Halyard Healthcare"
description: "Explore how Enso's strategic marketing campaign \"Chrome is the New Cool\" transformed the market perception of Halyard Health's surgical gowns. Our comprehensive services covered creative direction, interactive sales aids, and testimonial video production."
url: https://www.enso.com.au/project/chrome-is-cool
site: "Enso Studios"
modified: 2026-09-29
---

# Chrome is The New Cool

> Introducing the next generation surgical gown

Client: [Halyard Healthcare](https://www.halyardhealth.com)  
Capabilities: [Brand & Communication Design](https://www.enso.com.au/brand-communication-design), [Interactive Sales Engagement Tools](https://www.enso.com.au/interactive-sales-and-engagement-tools), [Video Production & Animation](https://www.enso.com.au/video-production-animation)  
Services: Communication strategy, Healthcare advertising, Marketing collateral, Digital detail aids, Patient and KOL stories

Enso was engaged by Halyard Health to develop a marketing campaign to introduce their new AERO CHROME\* Breathable Performance Surgical Gowns. These uniquely coloured, next generation gowns replace a previous generation of product called MICRO COOL. The campaign, led by the tagline "Chrome is the New Cool," effectively communicated the unique features and benefits of the gowns, which combine comfort, softness, breathability, and maximum protection. Enso provided creative direction, interactive sales aids, testimonial video production, website and email marketing services.