---
title: "Health Club Brand for ifeelgood 24/7"
description: "Explore how Enso revolutionised the fitness industry for Brisbane's ifeelgood 24/7. From establishing a compelling brand identity to crafting a visually striking website, we brought the gym's fun, friendly ethos to life. Our comprehensive suite of services included logo design, brand advertising, sales and marketing collateral, as well as innovative online campaigns."
url: https://www.enso.com.au/project/health-clubs
site: "Enso Studios"
modified: 2026-09-18
---

# Health Club Brand for ifeelgood 24/7

> Supporting the launch of a new gym chain

Client: ifeelgood 24/7  
Capabilities: [Brand & Communication Design](https://www.enso.com.au/brand-communication-design), [Video Production & Animation](https://www.enso.com.au/video-production-animation), [Web Development and Content](https://www.enso.com.au/web-development-and-content), [Interactive Sales Engagement Tools](https://www.enso.com.au/interactive-sales-and-engagement-tools)  
Services: Product and Service Branding, Campaign Development and Creative Direction, Sales and Marketing Collateral, Photography, Video production, Website / CMS Design & Build, Online Content and Communication Campaigns

Brisbane based start-up ifeelgood 24/7 recruited Enso to develop and launch an exciting new brand of express health clubs. Starting with a blank canvas, Enso worked with ifeelgood 24/7 to identify and define their brand platform and unique positioning, then express it creatively with a name and visual identity.

Logo design, brand advertising and website development followed the initial brand platform work. The visual identity, encompassing the ifeelgood green, people imagery and hand drawn typefaces, coupled with the honest and humorous vocabulary applied across all touch points, reflects the fun, friendly and unpretentious personality of the brand.