---
title: "New Stent Product Launch for Biosensors International"
description: "Explore Enso's innovative campaign for Biosensors International's BioFreedom stent. Discover our multimedia-rich interactive tool highlighting the stent's unique properties and clinical benefits."
url: https://www.enso.com.au/project/new-stent-launch
site: "Enso Studios"
modified: 2026-09-29
---

# New Stent Product Launch

> Promoting the clinical benefits of new drug-eluting stent

Client: [Biosensors International](https://www.biosensors.com)  
Capabilities: [Brand & Communication Design](https://www.enso.com.au/brand-communication-design), [Interactive Sales Engagement Tools](https://www.enso.com.au/interactive-sales-and-engagement-tools)  
Services: Healthcare advertising, Marketing collateral, Healthcare UX design, Digital detail aids

Enso was engaged by Biosensors International to create an interactive sales tool to help educate clinicians about the unique properties of the BioFreedom stent and clinical benefits demonstrated in recent studies. The BioFreedom stent is a unique polymer-free and carrier-free drug-coated stent with BA9 that features a selectively micro-structured abluminal surface.

Enso's solution was a multimedia-rich interactive sales tool to present the narrative for BioFreedom, including its ability to provide a more appropriate treatment strategy for High Bleeding Risk patients who cannot tolerate long dual anti platelet therapy (DAPT). The tool featured videos, animations, and detailed product information to help clinicians understand the unique properties of the BioFreedom stent and how it can benefit their patients.