---
title: "The Effectiveness Equation for SomnoMed"
description: "Explore how Enso revolutionised SomnoMed's healthcare communications with an 'effectiveness simulator' app, bringing their narrative to life in an engaging and accessible format. Discover our digital outreach strategies and innovative campaign designs for enhanced therapy modalities."
url: https://www.enso.com.au/project/sleep-apnea-campaign
site: "Enso Studios"
modified: 2026-09-29
---

# The Effectiveness Equation

> Shifting the focus from Tx Efficacy to Effectiveness

Client: [SomnoMed](https://somnomed.com)  
Capabilities: [Brand & Communication Design](https://www.enso.com.au/brand-communication-design), [Interactive Sales Engagement Tools](https://www.enso.com.au/interactive-sales-and-engagement-tools), [Video Production & Animation](https://www.enso.com.au/video-production-animation), [Web Development and Content](https://www.enso.com.au/web-development-and-content)  
Services: Healthcare advertising, Digital detail aids, [Health economics calculators](https://www.enso.com.au/interactive-sales-and-engagement-tools/health-economics-calculators), Marketing collateral, Medical copywriting, Medical animation, Healthcare email marketing, Digital campaigns

SomnoMed partnered with Enso to develop a campaign to help shift conversations away from focusing exclusively on a therapy’s efficacy, towards one that considers overall effectiveness.

To bring the narrative to life in an engaging and accessible format, Enso conceived, designed and developed an ‘effectiveness simulator’ app. The interactive app draws efficacy and compliance data from accepted clinical papers, allows for editing of parameters, and visually simulates the potential overall effectiveness of two different therapy modalities.

Digital outreach via online video presentation, social and email, along with leave-behind sales materials were also developed to support the campaign.