Alere HIV

Alere - Abbott

Promoting the positive impact of innovative HIV diagnostics in developing countries


Alere now part of Abbott, a global leader in point of care HIV diagnostics, engaged Enso to assist in developing and implementing a brand new online communications strategy for their portfolio of HIV and comorbidity diagnostic products. The strategy is designed to engage a diverse global audience of healthcare professionals, government ministries, NGOs and healthcare program funders.

As part of the content strategy, Enso produced feature documentary films telling the story of Alere’s transformative technologies and the impact they have on patient care and healthcare systems. An ongoing series of shorter webisodes featuring stories from industry KOLs forms part of the ongoing engagement strategy.

  • Production of Patient Impact Short Film Stories
  • KOL Interview Video Production
  • Communication Strategy
  • Product and Service Branding
  • Campaign Development and Creative Direction
  • Sales and Marketing Collateral
  • Product Renders and Animations
  • Interactive Product Detail Aids and Sales Presentations
  • Email Communications Program
  • Exhibition Displays & Interactive Kiosk
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Alere HIV
Alere - Abbott