Better Infection Protection
A Brand Renewal to Align with Evolving Market Perceptions
Overview
Enso’s collaboration with Halyard centered on a comprehensive brand revitalisation, emphasising the rediscovery and amplification of Halyard’s core offering. The project commenced with a deep dive into Halyard’s history and values, aiming to distill key brand messages that resonated with the company’s ethos.
A pivotal aspect involved an overhaul of product photography, capturing visuals that authentically showcased Halyard’s best in class products. This imagery became the cornerstone of a revitalised visual identity across branding elements, collateral, brochures, and trade displays.
