The Effectiveness Equation


Shifting the focus from Tx Efficacy to Effectiveness


SomnoMed partnered with Enso to develop a campaign to help shift conversations away from focusing exclusively on a therapy’s efficacy, towards one that considers overall effectiveness.

To bring the narrative to life in an engaging and accessible format, Enso conceived, designed and developed an ‘effectiveness simulator’ app. The interactive app draws efficacy and compliance data from accepted clinical papers, allows for editing of parameters, and visually simulates the potential overall effectiveness of two different therapy modalities.  

Digital outreach via online video presentation, social and email, along with leave-behind sales materials were also developed to support the campaign.

  • Campaign Concept and Creative Direction
  • Interactive Data Simulator App
  • Sales and Marketing Collateral
  • Copywriting
  • Animation
  • Social Media Posts / Advertising / EDMs
  • Campaign Landing Pages
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The Effectiveness Equation