New Stent Product Launch

Enso was engaged by Biosensors International to create an interactive sales tool to help educate clinicians about the unique properties of the BioFreedom stent and clinical benefits demonstrated in recent studies. The BioFreedom stent is a unique polymer-free and carrier-free drug-coated stent with BA9 that features a selectively micro-structured abluminal surface.

Enso's solution was a multimedia-rich interactive sales tool to present the narrative for BioFreedom, including its ability to provide a more appropriate treatment strategy for High Bleeding Risk patients who cannot tolerate long dual anti platelet therapy (DAPT). The tool featured videos, animations, and detailed product information to help clinicians understand the unique properties of the BioFreedom stent and how it can benefit their patients.

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• Campaign Development and Creative Direction
• Sales and Marketing Collateral
• User Experience and User Interface Design
• Interactive Product Detail Aid