Difficult IV Access

Becton, Dickinson and Company

Articulating unique benefits via device animations


Enso was engaged by BD to develop a series of animations to accurately showcase the features and function of their unique vascular access devices. These devices are designed for patients with difficult venous access, which is characterized by non-visible and non-palpable veins and requires a highly experienced operator with the use of technological aids to insert the device.

The animations developed by Enso highlighted the range of features that BD products included to aid with difficult vascular access. The animations visually depicted vascular entry and depictions inside blood vessels, making it easy for healthcare professionals to understand the functionality of the devices.

The animations were designed to be informative and engaging, and were created to target a healthcare audience, including physicians, nurses, and other healthcare professionals.

  • Art Direction
  • Medical and Technical Animation
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Difficult IV Access
Becton, Dickinson and Company